In the past four years, the strategies used to rank better have evolved drastically.The #Google Penguin update will come into full effect by the end of 2015 and this time it is going to be in real-time. With this update, plenty of changes are forecasted in the #SEO world.
Here is a list of the top 5 mistakes to avoid in 2016
1. Link building
Back in February 2015, Google said that webmasters should avoid link building because it’s unnatural. However, Google has recently clarified that buying, selling, or asking for #links is alright as long as you don’t violate its Google Webmaster Guidelines. Therefore, it would be best to review your current link building approach to ensure that you’re not violating the rules.
2. Anchor texts
Since the first Penguin update in 2012, it’s become much riskier to use exact match anchor texts in #search engine optimization. Abusing (whether unintentional or otherwise) anchor text can get you penalized for over-optimization in SEO 2016.
3. Targeting single or specific pages
A better link profile can boost your SEO 2016 efforts. It’s a much better approach than targeting single or specific pages to rank on Google. A good link profile is one of the most important SEO ranking factors, according to Neil Patel and other experts. I advise that you start building your link profile by performing a link evaluation through your Google Webmasters account.
4. Unfriendly mobile design
The mobile-friendliness of a website is now among Google’s top SEO 2016 ranking factors. This means that well-designed mobile-friendly websites perform better than those that aren’t optimized for mobile users. Certain factors, such as too small texts and close together links, may result in a website being rated non-mobile-friendly.
5. Low site user engagement
It’s a huge challenge to engage visitors on your website. This can pose a significant threat to your SEO 2016 success. Low user engagement is one of the leading contributors to a lower search engine ranking. However, you could improve user engagement by gaining insight into the preferences and behavior of your targeted audience.
This blog post is a shortened version of a great blogpost called !0 SEO traps to avoid Google Downranking in 2016 which you can find over at the SEMRush blog