Voice search grows

May 17, 2016


Staff at Microsoft’s search engine, Bing, stated  this past Thursday that a now quarter of all searches performed on Bing are voice searches.

They also stated that, voice searches are becoming longer, spanning between between six and 10 words, compared to the average of 1 to 3 words for text searches.

This is interesting, and no doubt amplified by the fact that three of the world’s top voice assistants are powered by Bing. Apple’s Siri, Microsoft’s Cortana, and Amazon’s Alexa all rely on Bing for their voice search queries. This is something that has to be put into perspective when reading this news.

on the other hand has not revealed how many of its searches are voice searches, but the search giant is clearly invested in the future of voice search.

While comparing  Google and Bing , it’s also important to note that Google is invested in machine learning. That means that over time it’s voice search capability can potentially learn and evolve as it gets more comfortable interpreting and responding to human voice. That’s an advantage Google’s technology has over Bing’s at this point in time.

This may well be just the start for the growth of voice search, in my opinion. Before long, I would expect closer to 50% of all searches to be comprised of voice searches.

Leave a Reply

Your email address will not be published. Required fields are marked *