Typically website owners talk about keywords or keyphrases when we describe what people type into the search box, if we were being more accurate we should probably call them search queries.
We should call them queries more often, because the person looking at the screen is ultimately asking a question. It might not always be phrased as a question but often it is. Check out this great #SEO tool called “Answer the Public”. It’s a tool with one simple purpose, understanding the questions people have about a topic.
When you start typing into #Google it tries to guess what you were typing before you’ve even finished typing. These suggestions are triggered by two things, search volume and mention volume. Are people searching using those words and are websites using them as well?
These suggestions are the datapoints which feed Answer the Public. You type in a seed concept and it spits out visualisations on questions people have around that topic.
Proper genuine customer insight from a free tool. Here is a screenshot of the tool in action. Enjoy!
