A lot of internet users are skimming rather than reading a text these days because the online information overload.
Visual content engages with a reader as fast which is why publishers tend to rely on it even more every year.
Some of the reasons that internet users prefer visual content over plain text are:
- It beats our short attention span
- Its simplicity is tempting for any subject
- It manages to engage with the reader and increase the time spent on content
- It manages to communicate complex concepts in an appealing way
- Its appeal increases the chances for the readers to share the content
- It stimulates our minds, especially when it is linked with an emotion
Types of visual content
Visual content includes many types of content:
- Images (photography, quotes, memes, screenshots, GIFs, etc)
- Data graphs
Making use of images in content can create an effective content marketing strategy, provided that they are used appropriately for each medium, always by taking the audience into consideration.
Apart from Facebook and Twitter, (where images are also important) there are whole platforms that exclusively rely on visual content, such as Instagram, Snapchat, Pinterest, Tumblr, etc.
All of them (almost exclusively) focus on images and videos and that’s what makes them so popular, with users loving the simplicity of adding content to them, while brands face the challenge of experimenting with new types of (visual) content to maintain and increase engagement.
So don’t forget the importance of images in your content. Pages full of text with no images at all is a quick way to loose potential customers in today’s quick paced life.