Content: Size does matter

April 19, 2016

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There is two important areas of thinking when it comes to the actual content in in content marketing. The first is the popular belief that the more often you publish content the better for your content marketing strategy. This may be true, But what happens when you start to run low on material?

In any type of content, quality trumps quantity. People want to read  content that is relevant, compelling and engaging. If your material is none of the above, it would be best to scale down the frequency of publication and focus on the quality of your content.

 

The second thing to think about is the size of your content. For years the popular belief is that people prefer shorter content because most people have short attention spans. But studies have shown size does matter.

The ideal size of a blog is in excess of 1,000 words. In fact the longer your post the better the blog has of ranking well. Why? because writing a comprehensive blog requires greater in-depth detail. 300 words will not be enough information to validate your content. People read blogs to research and get advice. This is why 77% of Internet users read blogs.

To help with your blogging , you can use tools like BuzzSumo to identify what content is making waves in your niche. Use these resources to write awesome content that will complement your website and boost rankings .

 

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