Crafting a simple content marketing strategy

February 25, 2016

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Creating a content strategy doesn’t have to be a frighteningly massive affair. You can create your first draft in less than a day, just by answering a few questions.

  1. Who are your users?
  2. Who are your competitors?
  3. What do you bring to the table?
  4. What do you hear?
  5. What content do you already have?
  6. What is the purpose of your content?
  7. How often should you publish content?
  8. How will you distribute your content?
  9. Who is in charge of your content?
  10. Who will produce your content?
  11. Who is going to maintain the content?
  12. Who is responsible for the results?
  13. What’s your destination (core strategy)?

To do your content marketing strategy well, it is really important you know exactly who your customers are, after all the content you are going to create is for them, not for or other search engines benefit.

You should be able to identify and specifically describe the members of your customers

For example:

  • She is a working mother who would like to feed her family a healthy meal three times a day.
  • He is an African American who wants to become a lawyer so he can give back to his community.
  • She is retired, without any concerns for money, but simply wants to be productive and not bored.

As mentioned above, you may be speaking to more than one target audience. Define all of them.

Once you thoroughly understand who your customer is, you will be well on your way to developing a content  marketing strategy that is designed around the people who really matter: Your customers.

 

 

 

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