Monthly Archives: January 2016

Google integrates Panda into the core ranking algorithm | SEW

‘s algorithm gets integrated into the core ranking signals over at Google.

Panda is an algorithm that’s applied to sites overall and has become one of our core ranking signals. It measures the quality of a site, which you can read more about in our guidelines. Panda allows Google to take quality into account and adjust ranking accordingly.

John Mueller said in a Google Hangout yesterday at the 28 minute mark that the Panda scores assigned to a site (yes, it is a site wide score) is still not done in real time and not done as part of the core algorithm run. So even with Panda being part of the core algorithm, it doesn’t mean Panda sites will see recovery when a core algorithm is confirmed to have been run by Google.

As part of the core algorithm, you probably wouldn’t see those kind of updates happening.  That’s something that’s just kind of rolling, rolling right along, so it’s not so much like in the past where you’d see on this date, this actually changed, and we, we updated that. So that’s something kind of something as a more rolling algorithm you wouldn’t really see the individual cut dates of specific parts of the data.

 

 

 

Google integrates Panda into the core ranking algorithm | SEW

is an algorithm that’s applied to sites overall and has become one of our core ranking signals. It measures the quality of a site, which you can read more about in our guidelines. Panda allows to take quality into account and adjust ranking accordingly.

More perspective on SERPs flux. Bonkers. Maybe multiple things going on by looks of it – just my thoughts tho 😉

You may have followed the various murmurings on Twitter and beyond about a possible algorithm update from Google. Certainly the data seemed to suggest that something was happening.

This time around Google has made Panda part of its core ranking algorithm, meaning that it will be paying more attention to site quality signals than ever before.

“The Panda algorithm may continue to show such a site for more specific and highly-relevant queries, but its visibility will be reduced for queries where the site owner’s benefit is disproportionate to the user’s benefit.”

“If you believe your site is affected by the Panda algorithm, in Search Console’s Search Analytics feature you can identify the queries which lead to pages that provide overly vague information, or don’t seem to satisfy the user need for a query.”

 

 

 

Competitor Keyword Analysis and other tricks with XOVI I SEJ

can sometimes be a bit of a minefield requiring prior experience and expertise. XOVI, an and social monitoring software, presents a few quick and easy tricks which anyone can carry out using their popular all-in-one marketing suite.

Everyone knows keywords are important, but how do you know which ones matter most? One way of deciding which keywords to target for your website is by taking inspiration from your competitors. Simply enter your own domain and a competitor domain in XOVI’s domain comparison tool to view the keywords for which each domain ranks in the top 100 in .com, google.co.uk, google.de, etc.

Turn off the results for your own domain to view only those keywords for which your competitor ranks, but for which you do not at all (as seen in the screenshot below).

are as important as ever when it comes to good SEO – not just for Google but for your visitors, too. It’s no longer just a question of quantity, but increasingly of quality as well.  need to be thematically relevant and one thing you certainly don’t want are broken links.

Broken internal links with 404 errors frustrate both your visitors and Google. Run an on page analysis in XOVI and head to Anchor Texts > All internal links. Filter for any URLs with a 404 error and react accordingly.

 

 

Three off-the-beaten-path ideas that PPC pros should think about in 2016

 gives us 3 new ideas for what pros should consider

 

Do you remember how many years told us to “go mobile” before it started implementing things that would impact non-mobile-friendly sites? If it’s bound to happen, it’s best to start prepping now. HTTPS has benefits beyond just compliance with Google.

 

Don’t Ask Google If There Was A Google Update On Twitter

@vladrappoport @methode I asked my coworker: “yes, all the updates have been updated. what are you talking about again?”— John Mueller (@JohnMu) January 11, 2016

It is pretty funny, at least to me, how ‘s John Mueller and Gary Illyes responds to the influx of questions about there being a massive Google update or not. John and Gary are being inundated with questions and requests to confirm if it was an update.

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