Monthly Archives: February 2016

How To Do Money Making Semantic Keyword Research

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In spite of all the changes in the   marketer’s life, there’s one constant that hasn’t changed in the last 20 years. Keyword research. Here are some result-oriented ways of improving your keyword research strategy, from Searchengine people.

Go beyond the Keyword

There are more efficient and elegant ways of arriving at keywords, or rather keyword phrases, relevant to your business. Listen to conversations about your brand, competition, or product category. It gives a clear picture of what your target audience cares about and what type of content will work for them. Questions on Quora, LinkedIn groups, and forums related to your industry niche are great starting points.

Talk to customer care representatives and sales teams that interact with customers on a daily basis. Find out what your customers pain areas are, what kind of data they look for online, and what they don’t understand about your product.

Great advice, and there is more:

Focus on Long tail keywords

We hear this advice from the best SEO’s, and yet we obsess over our head keywords. The ones every other competitor is focusing on. The result? Measly organic rankings and intense competition for the same set of keywords from a PPCperspective. 70% of searches reflect long tail keywords, not commercially successful PPC keywords. Doesn’t it make you feel a little silly wasting all your time on the 30% of searches that happen? Many marketers avoid spending too much time on long tail keywords. There are simply too many and there’s too little time to do justice to them all. But what if I tell you that these long tail keywords may not bring in loads of traffic, but their conversion rates are exponentially better than mainstream keywords. The reason for this is simple. By the time a user searches using specific details, creating long tail keywords, they have already matured in their decision making process and are closer to making a purchase.

Read the full article here How To Do Money Making Semantic Keyword Research and find other useful SEO tips from SearchEnginePeople.

 

Super useful PPC tools you need to try this year

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Here are some of the best of 2016 to try out. They are my favorite pics from a list of 29 tools compiled by Search Engine Watch earlier this week.

AdWords Editor

If you regularly work on large campaigns or campaigns across multiple accounts in AdWords, then you need AdWords Editor. It has almost everything you need for bulk edits and optimizations. Although it looks similar to the AdWords you’re used to online, the desktop version is probably about three to five times faster. Essential!

Optmyzr

At the U.S. Search Awards, Optmyzr won for having the “Best PPC Management Software” and for good reason. Optmyzr offers a variety of tools (optimization suggestions, data visualizations, advanced reporting, and scripts) to help you manage AdWords and Bing Ads campaigns. Plans start at $116 a month, and you can try it out for free for 14 days.

AdEspresso

AdEspresso is a great tool for Facebook advertisers to create, optimize, and analyze campaigns. You can check it out for free with a 14-day trial; monthly pricing starts at $49.

Twilio

 Twilio is a great option for call tracking and analytics. You can cheaply and easily buy phone numbers (local or toll free) and record phone calls to those numbers. Pricing is on a pay-as-you-go basis.

BuzzSumo

BuzzSumo is all kinds of awesome. It shows you the most shared content. Catchy article headlines (the type that get tons of shares and ) will also make catchy PPC ad headlines! BuzzSumo plans start at $99 per month.

Canva

Canva is another tool that you can use to easily create striking display ads with their drag-and-drop interface. Upload your own assets to work with (for free), or pay a small fee to use images from their library.

 

 

Google Says Outbound Links Are Not A Ranking Factor

2016-02-10 09_54_37-Google Says Outbound Links Are Not A Ranking Factor

In an article recently in Search Engine Round Table, Outbound are not a ranking factor. At least according to :

Our point of view, external links to other sites, so links from your site to other people’s sites isn’t specifically a ranking factor. But it can bring value to your content and that in turn can be relevant for us in search. And whether or not they are not followed, doesn’t really matter.

 

In the Google Hangout from earlier this week, John Mueller filled us up with yes and nos to is this a ranking factor or not, hence all the stories here covering that hangout. At the 19 minute 53 second mark into the video, John said that external links, links on your web site that point to outside web sites (or outbound links) are not a ranking signal.

Just to be clear, links are a ranking factor – but you linking out to other sites doesn’t help you rank better.

He said the content you use for the link anchor, is content, and content is a ranking signal. But the link itself is not a ranking factor.

 

Read the full article over at Search Engine Round Table:  Google Says Outbound Links Are Not A Ranking Factor

 

5 Ways To Use Pinterest For Keyword Research

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A  recent study from Comscore found Pinterest users spend twice as much money as the average social media user.

So understanding your highest potential keywords on Pinterest will help you reach the shopping minded, high spending, online active customers that will be most valuable to your business.

Pinterest has many ways to support your keyword research. Here is a step by step guide to how to approach your keyword research on Pinterest.

The first step easy. Pinterest have organized all content into popular categories that you can easily explore. They even give you specific details about the popularity of each category and subcategory.

On every category page Pinterest lists the most common related topics as subcategories. you can Click through categories and subcategories to find the most popular topics associated with your category.

With each subtopic you can also see the number of followers . You can think of these topics as keyword groups. Knowing how many people are following this topic helps you determine how valuable this group will be to pursue.

Type any of these topics into the Pinterest search box. Like or any popular search engine you will begin to see the most popular phrases associated with those keywords that appear as auto complete options in the drop down menu.

Pinterest shows you the most popular auto complete phrases, along with popular pinners and boards with that same keyword.

Click search on one of those keywords in the Pinterest search box. Below the Pinterest search box will appear the “Guides”. These are the words most commonly searched with the search term you entered.

You can easily drag your cursor over these words moving to the right to select all keywords. Then save them to wherever you keep track of your keywords.

Similar to researching keywords on google’s Adwords, you can use Pinterest Promoted Pins to discover popular keywords and long tail phrases.

Board titles, board descriptions, and Pin captions are all great places to get your keywords.

When you have an idea of what keywords might work well for you, try creating some similar Pins loaded with different keywords. Then compare how each performs on Pinterest.

Learning your most valuable keywords from Pinterest provides many opportunities.

 

Read the full article over at  Search Engine People

Prioritize your SEO work

A very brave article by Search Engine Watch attempts to tell us in what order we should prioritize our work.

What makes things even more difficult is that you can’t just start anywhere and chip away at your work. If you want to see the most success, it’s important to prioritize the SEO tasks correctly.

Although I agree that it is important to prioritize, I am not sure I agree with the idea that one shoe fits all.

Although it’s not always publicized, prioritizing SEO tasks is actually one of the things we see companies’ mess up most often. If you do certain SEO tasks out of order, you’re going to spend a lot of time and use up most of your resources to finally meet your goals.

Great that SEW agrees:

Although there isn’t an exact order to follow, it does help to split up the most common SEO tasks into categories, starting with the highest priority first…

Read the full article over at Search Engine Watch