As #SEO methods are always changing, So too are the tools we use for our SEO campaigns. Here are some of the best tools you should be using in 2016
Moz – This is one of the most popular SEO tools on the list. Moz have been around for a long time and continue to offer both basic and advanced tools to help with SEO needs. Moz’s huge selection of research tools will offer what most people are looking for with their SEO needs.
Raven Tools – The best part of Raven Tools is the ability to have all of your reporting in one location. Whether you are managing 2 or 20 different projects, Raven Tools can simplify the process.
Web CEO Online – This web-based platform is designed to meet the needs of large marketing agencies, as well as people who optimize their own websites. A good, standard SEO tool, They do a great job with offering keyword rankings for specific locations. Web CEO also offer an automatic submission to search engines.
SEMrush – This tool is especially good for competitor analysis. It offers advanced keyword and competitor research. The makers of this software are the same company that made the popular tool SEOQuake. It allows users to see a bird’s eye view of how your site is performing in search engines and look at what your competitors are doing for both organic and AdWords.
Advanced Web Ranking – AWR offers a great way to organize the many tasks of #search engine optimization. Its powerful analyzer has a nice, clean interface that can easily create custom reports for rankings. AWR also offer frequent updates and great customer service.
Yesterday, via their AdWords blog, #Google announced they are beginning a major redesign of the AdWords platform. This update will take place over the next two years, being completed in 2017. Google offered a little insight into what the actual changes might be. Below is a picture of what the new adwords may look like from their blog:
According to their blog, Adwords will focus more on businesses, and creating a more user-friendly platform by making it easier to manage campaigns. Here is a quote from the post:
“At the end of the day, you need simple yet powerful tools that help you do more in less time. You should be able to complete your most important tasks, like managing ad extensions and building reports, all in one place. With less clutter and more intuitive workflows, you can quickly make the changes that move your business forward.”
So When will these changes take place? In the next two years according to Google:
“Through 2016 and into 2017, we’ll continue to build out this new AdWords experience, and invite advertisers along the way to try it out and provide feedback. Invites will be sent based on a number of factors, therefore not all advertisers will be able to test the new experience right away.”
We are looking forward to seeing what the new changes will be like.
In a recent blog from SearchEngineJournal I found some new and interesting ways to use your content to drive your marketing results to new levels. Here are some of my favorite methods from that article
Reach Customers on a Personal Level With Audio
Lots of people listen to podcasts. According to Maximize Social Business, an estimated 46 million Americans over the age of 12 listen to podcasts on a monthly basis. It’s one of the most popular types of audio content out there. Lots of people feel a connexion feel a with the podcaster. Think about it: Who do you normally go to the gym with or take a road trip with? A friend. Investing in content that creates this same feeling might be just the thing you need to build a deeper connection.
Use Video Replies to Deeply Connect 1-on-1
It’s a simple tactic that takes just a few seconds of extra effort. Instead of responding to @mentions in a standard text tweet, use Twitter’s video feature. This is a great way to drive engagement and get your feet wet with video content at the same time.
Expand Your Brand as a Podcast Guest
Pitch your message to podcast owners and try to land spots as a guest. Remember, most podcasters rely on interviews to keep their show going. When you land an interview, go above and beyond for the show’s audience. I like to create a small exclusive giveaway to offer the listeners. Throw up a nice landing page for the giveaway and use it as an opportunity to build your email list.
Display Unique Messages Based on Behavior
You’ll be amazed by the results you can generate with a bit of dynamic content. Display unique messages based on data like location, behavior, and acquisition source. There is plenty of software available to help you with this process. Get setup, create your content variations and enjoy the increased impact that it brings.
You can get more marketing tips and check out the full blog over at SearchEngineJournal
URL structure is an important aspect of technical #SEO and should be taken into account early on to reduce any potential issues over time.
URLs should be concise and include keywords as much as possible without keyword stuffing. A method to make sure that a URL is concise with keywords is to use a static URL over a dynamic URL. The static URL should follow the pattern of the navigation and how visitors navigate throughout the site. By making the URL structure follow the navigation format, you can create a hierarchy that helps search engines associate certain pages together as opposed to a flat URL structure.
There are other situations that yourURLs should stay away from. There should not be any underscores or uppercase letters in a URL structure as the various search engines deal with them differently.
Do not change the URL structure of your website for the sake of SEO. Changing the URL structure is a strategy that should only be applied when appropriate.
When it comes to boosting traffic, offline sources are usually overlooked. Check out these offline methods for driving customers to your website, handy tips from the SearchEnginePeople blog
Put Your Site And Logo On Branded Merchandise
The bag is something that customers will actually find practically useful. They’ll use it time and time again when they go shopping. This will constantly remind them of your brand. Other tangible, real-world items that also work well include branded t-shirts and mugs. As added bonuses, you’ll promote a positive image of your business and increase customer loyalty.
Print Out Brochures And Flyers
Flyers and brochures might seem like an old-fashioned marketing method, but there are occasions when flyers and brochures become an effective means of driving web traffic.In the most general case, apart from trade event and shows, local businesses may distribute their brochures and flyers at grocery stores, coffee shops and libraries, which have boards or some sort of space where you can post your flyer.
Utilize Print Ads
Print ads still have their place, even in a digital world. According to statistics from iProspect and Jupiter Research, magazine ads drive about 30% of readers to websites. And while you can’t necessarily fit as much information and persuasive copy into a magazine ad as a flyer or brochure, you can still include enough to motivate the reader and drive traffic to your site.
Create And Share Business Cards
Business cards still have their place in modern marketing, despite what you may have heard. They’re the favored means of swapping information at conferences, and can serve as a memorable means of promoting your brand’s uniqueness in any real-word situation. Furthermore, they can be an excellent tool for driving relevant traffic to your site.
Attend And/Or Sponsor Events
Attending events enables you to build relationships with those interested in the same industry, trade or niche as you. Use this opportunity to impact others in the physical world and drive more traffic to your site.
You can find more tips and information about offline marketing by reading the full article at SearchEnginePeople
Page load time is a customer service must do. Getting good load times will give website owners a substantial edge over competition. Why? According to Kissmetrics, the average e-commerce website takes 6.5 seconds to load – and a 1-second delay equates to a 7% drop in conversions. So are e-commerce sites are getting faster to deal with this issue? Apparently not, They’re slowing down, by 23% a year. This opens up a great opportunity for quick minded website owners take the lead. Amazon found out that it increased revenue by 1% for every 100 milliseconds of improvement.
How can you accelerate load speeds?
Start with static caching. If your site uses dynamic languages like PHP, they can add to lag times. Turn dynamic pages static and web servers will just serve them up without processing, speeding up load times.
And don’t forget about images. While most people realizes the advantage of smaller file sizes, specifying images height and width are often overlooked. When you visit a URL, the browser downloads all the data on the page and begins rendering it together. If image sizes haven’t been specified, the browser has no idea how large they’re going to be until after they’ve fully downloaded. This delay forces the browser to “repaint” the layout.
Finally, if you have a big, content-rich site, try using multiple servers so your content is loading several items at a time.
#Google Analytics launches 360 Suite
Google Analytics has launched a brand new product this week called Google Analytics 360.
It promises to help enterprises achieve a more fully-formed view of the customer through a set of “integrated data and marketing analytic s products.”
These products include:
Google Audience Center 360 (beta): Google’s first ever data management platform (DMP).
Google Optimize 360 (beta): a website testing and personalization product.
Google Data Studio 360 (beta): a data analysis and visualization tool.
Google Tag Manager 360: a standalone improvement on its previous tag management product.
Google Analytics 360: the new version of GA Premium.
Google Attribution 360: the new version of Adometry.
Google strengthening its mobile friendly algorithm
Google is strengthening its mobile friendly ranking signal. Since April last year, if you’re website is not fully optamized for mobile users you may well have suffered a drop in rankings, although many experts believed the initial change in the signal led to fairly negligible results.
From May 2016, Google will step up the pressure on non-optimised sites by strengthening its algorithm.
Mobile ad spend overtakes desktop for the first time
According to Marin in an analysis of $7.8bn of annualised ad spend, mobile has overtaken desktop for the first time, with more than 50% of budgets spent on mobile ads.
Social ads accounted for three-quarters of clicks and 71% of spend
Three out of five display conversions took place on a smartphone, a 30% increase on last year
Click-throughs on search ads were more than three times higher than social and display
Search ads on desktop still attract more impressions and conversions, however, smartphones continued to dominate year-on-year growth, with clicks and spend rising 13% and 11%, respectively.
The amount of content on Reddit is huge, and Reddit can be a source of high levels of traffic. Here’s a quick walkthrough of some of the techniques you can use to mine the gold that i found on the Searchenginewatch Blog
1. Install RES
There is an extension called the Reddit Enhancement Suite, which allows you to improve and customize the Reddit experience.
2. Use the search tool
Use reddit’s search box to find content on the topic you are interested in
3. Get to grips with the subreddits
For most searches you’ll see a bunch of popular sub-categories (aka ‘subreddits’) relevant to the content you’re looking for.
You can subscribe to these, open them up in new tabs to check them out later, or ignore them.
4. Explore popular posts
Directly underneath the subreddit results you’ll see lots of individual posts. Some of these will be #links to third party sites. Others will be ‘self’ posts, where the user creates a text-based post (these are often question-based).
Posts are sorted by ‘relevance‘, by default. Relevance is pretty much keyword orientated.
The two other sorting options are ‘top’, which is based on the number of votes, or ‘comments’, which is self-explanatory.
5. Use the ‘time’ filter
Reddit will also unearth posts since the dawn of time (aka ‘2006’, when it was born). That’s fine, but it’s often better to see what’s been working recently.
You can see more tips and check out the full article over at SearchEngineWatch
#Google just announced that its mobile-friendly ranking signal is about to get stronger.
In May an update will be released for Google Search which increases the effects of the mobile-friendly ranking signal. Google’s aim is to “help users find even more pages that are relevant and mobile-friendly”.
Nowadays, when searching on a mobile device it’s not all that unusual to see non-mobile friendly sites show up on the front page. Perhaps with this latest update, Mobile users will find fewer pages in search that are not optimized for a mobile device.
If your site is mobile-friendly already, Google says you will not be impacted by the pending update. The company reminds us that the intent of a search query is still a strong ranking signal. Pages with high quality content may still show up in mobile searches if they’re the most relevant to the query.
Making your content stand out in the search engine results means taking a comprehensive view of both your customers and your content.
Your content will see organic search success when you are the brand that customers already trust and know when they type in a query.
Getting to this point means producing high-quality content that answers the needs of customers. Brands need to produce helpful and interesting and original content
You should start by identifying what topics are in demand. Make lots of different types of content, including videos, articles and infographics, to address the questions of these users.
Make sure you us analytics toTrack your success with each piece of content, keeping an eye on engagement rates and conversion rates, and finding out the types of content that are best serving the needs of customers .
In addition to producing the content that people will like and need, take the time to develop a strong social media presence. This will provide you with multiple opportunities:
- Interact directly with your customers through the social media platforms
- Answer questions, helping to establish yourself as an authority
- Share and promote your content, expanding your audience
- As you attract more attention to your content, you will help to improve ranking through back #links, traffic rates and engagement.
Your outlook also needs to stretch beyond what you put online. Providing customers with an great experience will help you improve your reputation and bring in new customers.