Monthly Archives: March 2016

Mobile Marketing Tips

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With over 50% of all searches performed from a mobile device, it’s important that website owners  ensure their websites are optimized for mobile. Check out some these tips We found at TopRankMarketingBlog:

Optimize Page Speed

We’ve all experienced a website that’s slow to load, and this frustration is a leading factor for page abandonment. Delight your users with pages that load in the blink of an eye. Page speed is  an important factor in Google ranking, so it’s important to test and address page speed regularly. For mobile users, most people say they typically wait 6-10 seconds before they abandon pages.

Standardize local search

Google is aware of a searcher’s physical location when any type of search is performed on mobile. They may not specify that they’re looking for a “shop in London” but results will include geographical relevant results. Standardizing your company’s NAP information (name, address, phone) across local directories ensure local customers can quickly locate accurate contact information, and will also support local rankings for searches related to your company, services or products.

Don’t Block CSS, JavaScript, or Images

Blocking these files used to be standard practice, as older mobile phones did not support these elements. Today’s smartphone capabilities are able to load CSS (style sheets), Javascript (commonly used for interactive effects) and images – and Google wants to access these too!

Analyze & Test

Take a look at your website’s analytics to understand how mobile users interact with your website. Specifically, analyze what the most popular pages for mobile visitors are and which pages have the highest bounce rate for mobile visits. With these insights, pull up your site with a mobile device and ask yourself these questions:/blockquote>

  • Is the most important information easy to find?
  • Are the forms short and simple to complete?
  • Are the images resizing correctly to fit your screen?
  • Is the company phone number “click-to-call”?

 

You can check out the full story at TopRankMarketingBlog

Google Latest updates

2016-02-10 09_54_37-Google Says Outbound Links Are Not A Ranking Factor

has removed PageRank from public view

If you’ve been using a PageRank tool in your browser You will need to find an alternative.

As confirmed by Google’s Webmaster Trends Analyst John Mueller, Google is removing PageRank from its Toolbar.

PageRank will still be used internally by Google, but as trends continue towards machine learning and user experience, it’s questionable for how long this particular ranking factor, that hasn’t been updated for years, will even be a thing.

We would recommend something that measures a sites Authority and trust as a replacement like this extention from Majestic for  Google Chrome and for Firefox

Early results of Google killing Right Hand Side Ads

Kenshoo has published new research revealing some early results from Google’s recent removal of Right Hand Side Ads.

Here’s what happened in the first weeks trial

  • A one penny (or roughly 1%) decrease in CPC
  • Average position improved by 0.2, moving ads closer to the top of the page on average
  • Click-through rate (CTR) increased by one tenth of a percent, which represents a 7% increase over the previous week
  • Week-over-week changes to click and spend volume were ultimately within normal weekly variance, with a small increase in clicks and a smaller increase in spending due to the drop in average CPC

Google is migrating its blogs

John Mueller from Google announced that, “Google is moving its blogs to a new domain to help people recognize when they’re reading an official blog from Google.”

This means all the official Google blogs will be moving from blogspot.com to googleblog.com.

Pinterest Marketing Tips

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Pinterest is often missed out in social media campaigns. Millions of websites that have Facebook and Twitter accounts do not have an active pinterest campaign. That means you have a chance to  get ahead of the competition by starting your own campaign. But how do you get started? Here are a few tips to help that I found on a recent post over at SearchEnginePeople.

 

Repin existing Content

To start with, remember that there’s no shame in recycling! Spend a couple minutes each day running keyword searches for your industry or your niche. You’re going to turn up a treasure trove of cool stuff that will fit right in with your brands identity.The point in doing this is threefold. First, the most successful Pinners are prolific. They’re always looking for cool stuff to share, and doing so makes their page feel fresh, active and relevant. Second, it demonstrates you’re a thought leader in your industry since you’re taking a regular look at everything else that’s out there.Finally, you’re going to be exposing yourself to a whole bunch of inspiration. Who knows how this will positively impact your company or your products!

 

Schedule pins

No matter how well you budget your pinning time throughout the week, there’s always that pesky weekend to take into account. The Internet doesn’t shut down on Saturday and Sunday, after all, so you want to make sure your feed doesn’t go silent while the rest of the world has their heads buried in their smartphones and tablets.That’s where scheduled pins come in handy. Check out services like Buffer, Tailwind and Viralwoot to get started automating your weekend pinning. In fact, you can automate many of your social media accounts this way. Try preparing batches of pins, tweets and statuses throughout the week so they’re ready to go live over the weekend. You can also schedule them for times during the week when you wont be around to pin.Speaking of which, if you have a smartphone, you can install the Pinterest app and easily spend a few minutes pinning whenever you have downtime. Sure, it is technically outside of your ten minutes a day, but who doesn’t have a little downtime in their day? It’s sure more productive than getting a few rounds of Angry Birds in. That’s part of how I grew my own audience of several thousand followers on Pinterest!

Analyse

Finally, it pays to remember that all of this is for naught if you’re not following-up with the nitty-gritty of analytics. How is your content performing? What’s working, and what isn’t?Thankfully, Pinterest makes this wonderfully easy with Pinterest Analytics. Naturally, there are also a bunch of quality third-party services if you want to get even more bang for your buck. The point is, turning your Pinterest activities into repeatable and scalable habits is only half the battle.Commit a few minutes out of your budgeted 10 to study your analytics dashboard from the previous day. Make note of your top performers along with the pins that fell a bit flat. there’s a wealth of knowledge Here’s at your fingertips, including individual pin performance, repins and impressions. The best part is you don’t have to spend a bunch of time on this. Over time, you’ll get better and better at spotting trends and learning which approaches work the best.By finding out what your followers like and what they don’t, taking part in group boards, tailoring your approach to your followers particular interests and demonstrating your brand is social by nature, you’ll find your voice as a marketer and as a pinner. that’s probably worth a few minutes out of your daily routine.

 

You can find more pinterest tips by checking out the full article from SearchEnginePeople here.

The end of Google Toolbar PageRank

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has officially killed off Toolbar PageRank scores for browser tools that use it.  PageRank was heavily used by SEOs and webmasters in the early 2000s  but now will be unavailable to all within a few weeks.
So  March 7th was the last Google Toolbar PageRank update, which essentially removed the data used by external tools.

Google does still use PageRank internally and it is still an important factor in their algorithm. But the external PageRank score shown in these tools and the Toolbar  was between 0 & 10, whereas the score used by Google internally is more complex.
Google has been killing off PageRank in the toolbar for years and years. In 2007, Google asked webmasters for feedback on removing PageRank, and again in 2009, Google removed showing PageRank like data in Webmaster Tools (Search Console).
In 2012, Google stopped updating external PageRank . Since then Google told us that it will never update PageRank in the toolbar again.

Most experts these days are focusing more and more on Trust and authority metrics such as those used by MajesticSEO and Moz.

15 Content Marketing gurus to Follow

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This group of content marketers was named by LinkedIn as “Sophisticated Content Marketing Thought Leaders to Follow”. If you work in the content marketing business, or even if you just want to know how to create awesome content, then following these thought leaders is a great way to keep up with the latest news and ideas in the content marketing world.

Ann Handley

Ann Handley – @annhandley
Chief Content Officer of MarketingProfs, Author

Joe Pullizi
Joe Pullizi – @JoePulizzi
Founder at Content Marketing Institute, Author

Michael Brenner
Michael Brenner – @BrennerMichael
CEO, Marketing Insider Group and Author

Doug Karr
Doug Karr – @douglaskarr
Marketing Technology Entrepreneur, Consultant, Author

Andy Crestodina
Andy Crestodina – @crestodina
Co-Founder / Strategic Director of Orbit Media Studios, Author

Ardath Albee
Ardath Albee – @ardath421
B2B Marketing Strategist, Author

Lee Odden
Lee Odden – @leeodden
CEO at TopRank Marketing, Author

Barry Feldman
Barry Feldman – @FeldmanCreative
Content Marketing Consultant, Copywriter, Blogger & Podcaster

Doug Kessler
Doug Kessler – @dougkessler
Creative Director, Co-Founder, Velocity Partners Ltd

Heidi Cohen
Heidi Cohen – @heidicohen
Chief Content Officer at Actionable Marketing Guide

Michael Stricker
Michael Stricker – @RadioMS
Lead Consultant at MSDesign

Pam Didner
Pam Didner – @PamDidner
Global Content Marketing Strategist, Author, Adjunct Instructor

Pawan Deshpande
Pawan Deshpande – @TweetsFromPawan
CEO of Curata

Robert Rose
Robert Rose – @Robert_Rose
Content Marketing Strategist, Author

Jon Miller
Jon Miller – @jonmiller
CEO and Co-Founder at Engagio

 

Link Building with Infographics

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Creating infographics has been a popular link building tactics for the last few years, and many blog owners have gotten brand mentions and social shares through using this method.
Though this approach to  link building is getting more saturated by the day, it can still prove effective, especially when data visualization is done well.
There are lots of ways to get quality with infographics, and you will need a strong content promotion stratergy before your infographics will be able to attract more natural and social mentions. Here are Some methods that can be used to promote your infographics:

  • Manual email outreach to bloggers who might find the infographic useful to their readers
  • Social outreach to influencers on Twitter, Facebook and +
  • Advertising through paid discovery on Stumbleupon or Reddit’s sponsored link
  • Providing embed codes to make linking easier for bloggers

You can also check out this list of infographic directory sites provided by Paddy Moogan  where you can promote your infographics  build more links to your site.

Blogging for SEO: Quick tips for beginners

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According to a recent study by Neil Patel, Companies with blogs typically receive 97% more leads than companies without blogs. Blogging is most definitely a way to keep your face in front of current and potential customers. Here are some tips for Blogging success from the team at SearchEngineWatch.

Quality

Search engine bots are looking for sites with authority and trust. They want to know that your site knows what it’s talking about and that the online neighborhood agrees. In case you’re wondering, the neighborhood is the collection of other sites, business, social media influencers, and the like that are in your field or area of interest. If they’re sharing your content, the search engines take notice. Use normal language. If your blog sounds like an elementary school child or someone with English as a second language wrote it, will know. And so will your site visitors. When it comes to content, quality is better than quantity.

Keep it fresh

Google  bots love fresh content. They score the freshness factor of a web page from the date it was first discovered by the bots or the date it was last updated. Content needs to be fresh. To solve this dilemma, you can repurpose existing content. Or you can create new content via your blog. But don’t just churn out robotic content, Switch it up every so often, you need a new angle, a new idea, a new topic something! A blog is an excellent platform for all manner of content – articles, infographics, podcasts, videos, news updates, how-to-guides, white papers, case studies, anything that keeps you in front of the faces of current and potential customers.

Linking 

Every good blogger knows that a site with multiple, quality is going to do well in search engine results. You can build quality links by guest posting on sites with a high authority (or high trust) rating. Just make sure they’re in your your industry or niche. For instance, if your site is about bird watching, look for home and garden sites, wildlife blogs, and the like. You can also build  outbound links in your on-site blog posts. Here again, make sure every link is on-topic. Blogging is about building quality relationships.

Go for the long haul

Blogging won’t necessarily get you to the top of Google  overnight. It’s a long-term strategy to build trust, value, and momentum. While not every blog post may be sensational, every post does need to provide value to the reader. Ultimately, that’s what you’re after. Because more engagement and more shares lead to higher rankings, more visibility, and more customers.

 

You can read the full article and find more blogging tips over at SearchEngineWatch

New from old. How to recycle your old content

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Writing about the same thing week in week out can be frustrating, especially if your blog exists in a narrow niche. But chances are there are old articles that with a little work can shine again. Here are a few tips on recycling old content into something fresh and relevant.

Refresh And Rewrite Old Articles

The nature of online articles means that older ones are quickly forgotten, while fresh ones are promoted by search engines. Because of this, with time, some of your best posts will disappear from the archives never to be seen again. Instead of giving up on long forgotten content you can refresh, & rewrite it to breathe new life onto it.

New facts, information & studies  can help you tell the story better and attract more visitors. You can even change the headline of the article, just don’t change the URL, as it will generate a broken link.

Write A Part Two Follow-up

Identify  articles that performed extremely well in the past and extend their life by creating a part two follow-up. For example, if you wrote the beginner’s guide to acrylic painting, maybe a part two with the beginner’s guide to watercolors would benefit your readers.

When applying this tactic, it can be a good idea to  use the original title of the article + “part 2”. This will let readers know that you have covered the topic in detail and will draw attention to your original article (as long as you have a link back to it).

Turn Your Best Articles Into Infographics

Infographics, represent a great way to break down a data-heavy blog post into a visually-attractive and highly-shareable piece of content. They are also a great way to generate high-quality . According to a recent study, websites that publish infographics on a regular basis have 12% more traffic than those that don’t.

Transform Articles Into SlideShare Presentations 

Meaningful quotes, interesting statistics and actionable advice make great slides. Take your most successful blog-posts and transform them into SlideShare presentations. Because SlideShare has a huge, growing community, you will expose your articles to potential new customers. The secret to creating successful presentations lies in mixing well-chosen imagery with informative content.

You can find more tips on reusing old content over at SearchEnginePeople

Google AdWords Editor 11.3 Released

 

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announced on Google+ the release of the next version of the AdWords Editor,  version 11.3.

Version 11.3 brings support for video campaigns, callout extensions, HTML5 ads and more.
Here is a list of changes:
Video campaigns: TrueView video ads are an interactive way to engage your customers on YouTube and across the Internet. Version 11.3 lets you create and edit standard TrueView video campaigns. You can add content exclusions and change your targeting methods to help control who sees your ads. You can also change other settings, such as your maximum cost-per-view (max CPV). Keep in mind that TrueView for shopping and mobile app installs campaigns aren’t supported.

Callout extensions: You can now create and edit callout extensions for your campaigns and ad groups. Callout ad extension lets you include additional text with your search ads. This lets you provide detailed information about your business, including products and services you offer.

HTML5: AdWords Editor now supports HTML5 ads.

Recent changes selection: Version 11.3 adds an option to have newly created items selected when “Make changes in duplicate items” is turned on.

Meta-words in Append Text tool:This version lets you use meta-words, such as “[campaign]” and “[ad group]” when using the Append Text tool.

New user list types: Two new user list types are now available in the user list picker: “Customer list” and “Similar.”

You can download the update over here.

YouTube. Ranking Tips

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YouTube is not only the most popular way to share video content on the web, it is also the second most used search engine on the web. Getting your YouTube channel to rank well will give your overall strategy a boost. Here are some tips to get you started that i found over at SearchEnginePeople.

Create A Vanity URL

Start by optimising your YouTube channel.  If your channel is more than 30 days old and you have 500+ subscribers, you can claim a vanity URL for your channel, which will give you a memorable URL.

Link To Your Website

Add your website URL in the ‘associated website’ section in your channel settings. This will help to establish your brand authority.

Make Your Channel Homepage Engaging For Users

Spend some time on setting your home page up correctly and fully. Include relevant keywords in your description. Add to your website and other social media pages. Use the ‘featured video’ facility to set a video to play automatically when someone visits your channel. Highlight video playlists on your homepage so users can quickly navigate your content.

Retention Matters

In March 2012, YouTube made changes to their systems in order to prioritise retention time over the view count. With this change, instead of search results showing videos with just high view counts first, the results now take into account how long each video is viewed for before users stop playing or click away. So to get the best results, not only do you need to hook the audience in to watching your videos, but you must also ensure that they continue watching until the end.

Have A Clear Video Title And Description

You want your audience to know what type of video they’re watching from the title alone, so it has to be clear and easy to understand. Attempt to link in the subject matter and any keywords that might be used to search for the video, although do not do this at the expense of a video title becoming too complex. Video descriptions are your chance to expand on the subject, giving viewers a more detailed description of what is going to be covered in the video, as well as your chance to link them to any sources or extra material, alongside social links and other ways they can interact with you.

Tag The Way You Search

Tagging your videos correctly is an important step for them to appear in organic search results. A good rule to follow when it comes to tagging on YouTube is to “tag the way you search”. For example, if you were creating a video with SEO tips aimed at bloggers, then you could use tags such as “SEO tips for Blogs”, “SEO tips for WordPress”, “SEO blogging tips”. Using long tail phrases instead of tagging the single keywords (“SEO”, “tips”, “bloggers”) will increase the chances of your video being found for those terms, as there will be less competition on those more niche terms.

Use Video Transcriptions

One tip that is rarely talked about is that YouTube search results will often prioritise videos with transcriptions. Whilst these can be done automatically, auto-transcripts can often be incorrect, so manual intervention is advised. YouTube uses these transcriptions whilst searching for videos to rank the true content of your video. Therefore, by having an incorrect transcript, you may not be showing up in search results, due to YouTube believing that your video content is different from what is being searched for.

 

You can read the full article and get more great tips on ranking well for YouTube in the full blog post from SearchEnginePeople