Monthly Archives: April 2016

Tools for Monitoring Social Traffic

 

download (8)

Here is a comprehensive list of social media monitoring tools. All the tools you will ever need!

Tools for Monitoring Social Traffic

Hootsuite https://hootsuite.com/
Brandwatch https://www.brandwatch.com/eng/
Raven Tools https://raventools.com/
Sprout Social http://sproutsocial.com/
Audiense https://www.audiense.com/
SEMrush https://www.semrush.com/
NUVI https://www.nuvi.com/
SocialPilot http://socialpilot.co/
Buffer https://buffer.com/
Mento https://mento.io/
Iconosquare (for Instagram) http://iconosquare.com/
Adobe SiteCatalyst http://www.adobe.com/marketing-cloud/web-analytics.html
Tools for Monitoring Social Referral Traffic and Conversion

Tools for Monitoring Social Referral Traffic and Conversion

Analytics http://www.google.com/analytics/
Google Tag Manager https://www.google.com/analytics/tag-manager/
Facebook Conversion Tracking https://www.facebook.com/business/a/online-sales/conversion-tracking
Facebook Insights https://www.facebook.com/help/336893449723054
Twitter Analytics https://analytics.twitter.com/
Tools for Identifying Influencers

Zoomph https://zoomph.com/
Onalytica http://www.onalytica.com/
Followerwonk https://moz.com/followerwonk/
Simply Measured http://simplymeasured.com/
Copromote https://copromote.com/
BuzzStream http://www.buzzstream.com/
BuzzSumo http://buzzsumo.com/
Ninja Outreach https://ninjaoutreach.com/
Ahrefs https://ahrefs.com/
Social Tools for Everything Else

Tweepi http://tweepi.com/
Canva (for design) https://www.canva.com/
Pablo (for design) https://pablo.buffer.com/
Click to Tweet https://clicktotweet.com/
CoSchedule http://coschedule.com/
Meet Edgar https://meetedgar.com/
Gramblr http://gramblr.com/uploader/
TweetDeck https://tweetdeck.twitter.com/
Tailwind (for Pinterest & Instagram) https://tweetdeck.twitter.com/

Thanks to Bruce Clay for the list. You can check out their website here.

SEO Tips for your Images

images (1)

 

Here are a few basic tips to make sure you get the best results from the images on your website.

Create Image Sitemaps
creating an Image Sitemap to list all the images on your site is a good place to start. The main reason behind this is image discover ability, especially for images which are accessed through scripts. You can just add an image sitemap to your current sitemap.

 

Rich Snippets

Rich Snippets containing photos are great. If you have an online business, find a single image which best represents you. Doing this will lower your bounce rates and increase your click-through rates.

 

Backlink To Images
This works exactly like normal on-page  SEO backlinking. Try to link to your own site’s images from within, with descriptive keywords. If you can get other high PR sites to link back to a specific image, that’s great.

 

EXIF Data
The EXIF information is usually pre-compiled data, created by devices you take pictures on. The information is embedded into the photo. You can alter it to contain your desired keywords, your site’s name and any other information.

 

Captions
Having captions for each image presented on your website can do wonders for your  rankings.  photos are “helped” by captions.

SEO Tools For Bloggers

 

download (7)

Like most things in life, you need the right tools to do the job. is no different. There are thousands of SEO tools available to help with  optimization. Here are some basics to get you started:
Keyword research:

Keyword research is an important part of SEO. You need to make sure that you are creating content about topics that your target audience is searching for. In addition to brainstorming, you can use these tools to streamline the keyword research process:
Google Keyword Planner
KeywordTool.io

 

Link Building:

Getting other sites to link back to you is arguably the most import ranking factor of all.  These tools can make it easier to find new opportunities to earn  .
Ahrefs
BuzzStream
Majestic

 

On-Page SEO:

Manually trying to ensure that you get everything right with on-page optimization can be tedious. Luckily, these tools can handle the dirty work for you.
Yoast (for WordPress users)
Screaming Frog

 

Rank Tracking:

Rank tracking tools will give you an approximation of what position your content shows up in the search results for your target keywords. Here are some options to consider:
Advanced Web Ranking
Searchmetrics

 

Content Creation:

As well as targeting the right keywords,  you also need to write about topics of interest for your audience.  These tools can help you Come up with new ideas for content.
BuzzSumo
Scoop.it
All-in-one Tools:

In addition to the tools above, you can consider using these all-in-one tools.
SEMrush

Tips for Low Budget PPC Success.

download (6)

Here are some tips to get your PPC campaigns of to a flying start, even while on a tight budget. I came across these tips and more over at Portent blog

1 Start with just your core products or services
When starting a PPC campaign for the first time, focus on just one or two of your best products or services.

Think about these questions:

Which products/services are most popular?
Which products/services have the best conversion rate?
Which products/services have the highest profit margin?
Ideally, one of your business offerings is both popular with customers and offers a high-profit margin. If that’s the case, start there. If not, find a combination of something that sells well and results in profit on your end. Be sure to stay away from promoting everything your business sells- if it’s a wide range of offerings, your budget may be stretched too thin to gain traction.

2 Segment themed campaigns and tightly-knit ad groups
Determin the success of a pay-per-click advertising campaign with the Quality Score.

Quality Score is ’s way of grading each of the keywords in your account based on relevancy. The higher the QS, the more relevant your ad placement is to a search query and the less you will pay for that ad position. One way to achieve strong Quality Scores is by effectively structuring the campaigns, ad groups, and keywords within your account. By segmenting campaigns and ad groups into tightly-knit themes you can effectively match keywords, ads and landing pages to help boost QS.

Dive a little deeper into account structure here.

3 Understand the ad networks and where ads will show online
Within Google AdWords, there are several different campaign types but there are three main mediums for showing paid ads that most advertisers should care about.

The Search Network places simple text ads in Google’s search engine results pages. This is the most stereotypical example of PPC.

The Display Network places ads across Google’s Display Network. These are traditionally static image ads but they can also be text ads or even animated banners.Lastly, Google Shopping will show individual products (Ecommerce advertisers only) in the search results and throughout the Shopping tab on Google.com. One of the most common errors made by new advertisers on AdWords is targeting more than one network at a time. It is important to only target one ad network per campaign. Combining into one campaign will have negative effects on your results.

You can find more tips and check out the full blogpost over at Portent SEO

Mobile SEO Pop-Ups

download (5)

Pop ups may be useful on a website if the user is on a desktop computer, but for mobile users they can be a quick way to loose a visitor to your website

Many cheap pop-up tools and plugins look fine on desktop screens but completely ruin the user experience on mobile devices. They can be difficult to close, and sometimes you can’t even close them. Not surprisingly, they will  cause any visitors to your website to instantly close the window.

Solutions to a pop-up problem on mobile devices:

Get Rid of Them

The first option is to disable pop-ups for  mobile visitors. This is a good solution, however not all pop-up tools allow you to do this easily.

Simplify Them

Another solution, is to make any forms as simple as possible to fill out (minimize the number of fields) and make them easy to close. Be careful though, it can be tricky to get right and you may still end up loosing users if you don’t get it right. Use analytics to make sure you aren’t scaring users away.

Only Use Pop-Ups When a Visitor Clicks

This is another great option. The idea  is that you don’t use pop-ups that come up after a visitor spends a certain amount of time on your pages. Instead, you offer them some sort of lead  and tell them to click a link to get it. Then, the pop-up will come up and ask for their information. People are much more receptive to pop-ups in this situation because they’re the ones who asked for it.

If your current pop-up tool can’t handle these modifications, it’s time to upgrade to one that can.

Content Marketing. Importance of Images

download

A lot of internet users are skimming rather than reading a text these days because the online information overload.

Visual content engages with a reader as fast which is why publishers tend to rely on it even more every year.

Some of the reasons that internet users prefer visual content over plain text are:

  • It beats our short attention span
  • Its simplicity is tempting for any subject
  • It manages to engage with the reader and increase the time spent on content
  • It manages to communicate complex concepts in an appealing way
  • Its appeal increases the chances for the readers to share the content
  • It stimulates our minds, especially when it is linked with an emotion

Types of visual content

Visual content  includes many types of content:

  • Images (photography, quotes, memes, screenshots, GIFs, etc)
  • Infographics
  • Videos
  • Podcasts
  • Presentations
  • Data graphs

Making use of images in content can create an effective content marketing strategy, provided that they are used appropriately for each medium, always by taking the audience into consideration.

Social media

Apart from Facebook and Twitter, (where images are also important) there are whole platforms that exclusively rely on visual content, such as Instagram, Snapchat, Pinterest, Tumblr, etc.

All of them (almost exclusively) focus on images and videos and that’s what makes them so popular, with users loving the simplicity of adding content to them, while brands face the challenge of experimenting with new types of (visual) content to maintain and increase engagement.

So don’t forget the importance of images in your content. Pages full of text with no images at all is a quick way to loose potential customers in today’s quick paced life.

Twitter’s new Ad groups tool

2016-04-21 09_35_31-twitter-adgroup-01_0.gif (480×480)

Twitter have released a new advertising tool to help you target the right audience.

According to Twitter:

“Ad groups introduce a new level in our campaign hierarchy: one campaign can have many ad groups, and an ad group can have many targeting criteria and creatives. This level of granular control helps advertisers improve how they measure results, set promotion schedules, test different audiences, and identify which Tweets work best.”

Here are some of the features:

Geo-location targeting

International brands can create many different campaigns worldwide.   Geo-location targeting, either by country, state, or code, allows them to focus on each group of people with the right message.

Gender Targeting

Not every campaign is suitable both for men and women. The gender targeting option ensures that advertisers receive the desired engagement from every campaign.

Device targeting

An app wanting to reach an  audience cannot create an ad focusing both on iOS and Android users with the same link.  Device targeting can significantly increase the effectiveness of the campaign.

Language Targeting

Would you like to see an ad in a language that you don’t understand? avoid alienating your customers with this option

Keyword targeting

A brand trying to increase engagement can significantly benefit from targeting by keywords, use this option to improve sales

Television Targeting

Twitter users love watching their favourite shows and this can turn out into a very effective segmentation when creating a campaign that is relevant to a popular TV show or even a TV network.

Follower targeting

This targeting option is very useful for brands that try to focus on specific people and follow the ones that are similar to their target audience. This option provides an easy a fast way to spot the people that are more relevant for each campaign.

Interest category targeting

The users’ interests is very useful, as it provides brands a good understanding of what people like in order to deliver the most relevant campaigns to them.

For example, Domino’s targeted people interested in soccer, pop and comedy, proving that sometimes you need a broader perspective to spot your most relevant audience.

download (4)

As a content marketer, being able to tell a good story should be one of your core skills. Below are some tips to help brands tell a better story, thus engaging with customers and compelling them into action. These tips come courtesy of the team over at TopRankMarketing

Create Irony

Irony can be an incredibly effective tool in your storytelling arsenal as it forces the reader to analyze the situation in more detail. As a brand, getting the audience to think through your message, to spend more time with it – is a good thing.

To start adding more irony to your content strategy, try the following exercise:

Take some time each day to look at images
Write down what you think is happening in the image
Then, write down the opposite.
Then take both of those scenarios to the extreme. Wire your mind to be absurd. If you can do this, you can find stories that connect with the audience on a deeper level, compelling them to act.

Find Conflict

Human brains are wired to seek out the conflict and take joy in the resolution.

To create a more compelling story, start with documenting the problem your brand solves and everything that can happen before you enter the picture. This is the conflict and will become the cornerstone of your story.After you have the story written, then edit with the Rule of Replacement by:Counting the instances of ‘and’ within the copy
Do the ‘and’s outnumber ‘but’ and ‘therefore’?
If so, replace ‘and’ with ‘but’ and ‘therefore’ to create more conflict

Heighten the Story

Now that you have a story to work with, it’s time to push narrative further.

Here’s an exercise to get you started:

Pretend for a minute that the problem your company solves goes unchecked.
What would happen? Document everything you can think of, no matter how crazy.
Now, document how the outcome would have been different had your product or service entered the story earlier.
Mayhem from Allstate is one of the best examples of a brand heightening the story. The story they tell is everyone’s worst nightmare and in painting such a vivid picture, they are able to connect with the audience. On the flip side, had they started with the product they would be telling a very similar story as the competition.

 

Don’t forget to check for other content marketing tips and news in our blog

Content: Size does matter

download (3)

There is two important areas of thinking when it comes to the actual content in in content marketing. The first is the popular belief that the more often you publish content the better for your content marketing strategy. This may be true, But what happens when you start to run low on material?

In any type of content, quality trumps quantity. People want to read  content that is relevant, compelling and engaging. If your material is none of the above, it would be best to scale down the frequency of publication and focus on the quality of your content.

 

The second thing to think about is the size of your content. For years the popular belief is that people prefer shorter content because most people have short attention spans. But studies have shown size does matter.

The ideal size of a blog is in excess of 1,000 words. In fact the longer your post the better the blog has of ranking well. Why? because writing a comprehensive blog requires greater in-depth detail. 300 words will not be enough information to validate your content. People read blogs to research and get advice. This is why 77% of Internet users read blogs.

To help with your blogging , you can use tools like BuzzSumo to identify what content is making waves in your niche. Use these resources to write awesome content that will complement your website and boost rankings .

 

Top Google news stories of the week

2016-02-10 09_54_37-Google Says Outbound Links Are Not A Ranking Factor

begins testing green ‘ad’ labels

Some people starting spotting green ‘ad’ labels on Google paid ads recently

Initially it seemed to be a UK test, but now people have seen examples from around Europe, the US and Australia so it seems Google is testing this widely.

The question is why. Making them seem more like organic results is a possible explanation.

Will Google rank keywords in image alt tags?

An interesting test conducted by Dawn Anderson, which she writes about on SEM Post.

Dawn explains the test in detail, but it shows that Googlebot will read and index keywords in the image alt tag.

Mobile advertising stats

This week, SearchEngineWatch published their State of Mobile Advertising 2016 report, produced in association with Search Optics.

It contains plenty of useful insights on mobile advertising from clients and agencies.

For example, Paid search is found to be the leading mobile channel for ROI.

Google punishes bloggers for linking to reviewed products

After last month’s advice from Google to bloggers reviewing products they’ve received free of charge to nofollow any to product pages,

Bloggers reviewing products have reported receiving warning notices when logging into Search Console.  Google’s John Mueller has confirmed that these are linked to Google’s earlier advice.

Whether the action are justified or not is another matter, as we have no idea how Google can tell if links are due to freebies or not. However, bloggers now need to be careful when reviewing and linking.