Monthly Archives: April 2016

Instagram Marketing Tools

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Latergram.me

Managing multiple Instagram accounts can be a bit of a headache. luckily, Instagram’s latest app update gave users the ability to add and manage up to five accounts. However, if you’re looking for a little more functionality, Latergram.me may be worth considering.

Hootsuite

Hootsuite just added Instagram capabilities last year, and offers both free and paid versions. The free version allows you to connect up to five accounts from Facebook, Twitter, +, Instagram, YouTube, LinkedIn e.t.c so you can not only schedule future posts, but also monitor your feeds, follow conversations that are happening, track which posts resonate with your audience.

Facebook Power Editor

Since Instagram is owned by Facebook, if you’d like to give your posts a little extra boost you can use Facebook Power Editor to do so. The targeting options here allow you to really zero-in on your desired audience.

Crowdfire

This free app suggests the best times to schedule and post your photos, as well as hashtags to use to get more engagement. Crowdfire is also fabulous for growing and managing your following. It gives you a list of new followers, allows you to see who has unfollowed you, and much more.

Since hashtags are such an important part of connecting with the Instagram audience, Inselly is a tool that allows you to use its hashtag (inselly) to tell users your product is for sale. Sales are processed through PayPal and you can have unlimited listings. There is a free and a paid version.

Quick SEO tips to get you started

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Claim your physical address on Maps.

local business with a physical location should make sure they claim their physical address on Google Maps.

Don’t just rely on Google

Don’t put all of your eggs in one basket. Google can change the way it ranks sites, the way it display results at any time, which could adversely affect your search traffic. Look to build email lists, use social media etc so that you’re attracting customers from a range of sources.

Don’t go keyword-crazy

Yes, you want to target the terms that your customers are likely to search for, but you have to write for humans, or your content will be weak.

Use a clear URL structure

People should be able to guess the topic of a page just by looking at the URL

Encourage reviews

Reviews will help to drive conversions but, from an perspective, they help to drive your local SEO visibility.

Set up Google Analytics

It’s free and it’s essential for you to understand customer behaviour, traffic sources and more

Optimize your Google My Business profile

If you have a physical store, provide opening times, directions and other useful information.

Find out who is linking to you and learn from it

You can view the you receive through tools like Majestic and SEMRush.

Write a unique meta title for every page

On Google, you have around 55 characters to make the topic of a page clear to searchers and search engine

PPC

If you have the budget, PPC can deliver traffic more quickly. You can see which keywords work best for conversions and can help you to improve your landing pages.

Understand your online audience

Who is your typical online customer? What are they looking for? How do they spend their time online? What kind of content do they like to consume? When you completely understand your audience, you will understand what you need to do online to grab their attention.

Build a mobile-friendly website

Developing mobile sites can now be done easily with simple plugins. Making all of your content mobile-friendly can be done quickly and cheaply.

Optimize it for fast load-speed and it  will help you stand out from the competition in terms of performance.

 

The rise of natural language search.

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When it comes to most people start with keywords. Keywords are an important part of SEO but they do not always give an accurate reflection of how people actually think. More and more these days, Natural language search – basically speaking to a search engine naturally likr you would to a real person is becoming more important. Here are some key facts i found recently over at SearchEngineWatch.

 

Natural language search has always been around – think of Ask Jeeves, the 1990s search engine which encouraged users to phrase their queries in the form of a question.  Search trends are coming back around towards natural language search. This is the result of a number of different developments in search and technology coming together.

 

Search engines particularly ,  have improved their search capabilities so much over the years that people expect to find exactly what they’re looking for on the first try. There’s a reduced patience for sitting and trying different keyword combinations; people are searching on their mobiles, on the go, and they want to be able to ask a question, get the answer, and move on. And search engines have worked hard to meet this expectation, so that people will feel satisfied with the service they provide instead of frustrated by it.

 

Google recently published a blog post welcoming “complex questions” and illustrating how its search engine can now understand superlatives (tallest, largest, oldest) and “ordered items”, such as a list of the largest cities in a given state, in order of area. Google now also has an improved ability to interpret specific dates, and complex, multi-part queries like “Who was the U.S. President when the Angels won the World Series?”

 

The third component contributing to the development of natural language search is the rise of voice search and digital assistants. Amazon’s Alexa, Apple’s Siri, Microsoft’s Cortana, Google Now – these AI assistants are being adopted more and more widely, and their voice activation capabilities increasingly integrated into technology.

 

In 2014, Microsoft made updates to Bing smart search which improved its parsing of natural language queries. A few months later, it developed on this even further by introducing the ability to “continue the conversation” after asking a question in search. In other words, you can ask a follow-up question which depends on the previous one for context, and Bing will understand what you mean.

 

Natural language search is not only a direction that search engines are overwhelmingly moving in in order to better understand the goals and desires of searchers online, but also a key component of some of the most important – and, let’s be honest, futuristic – developments currently happening in the field of technology.

 

You can find more tips on natural language search and check out the full article over at SearchEngineWatch

Google: Alt Tags Should Be In The Language Of The Content Of The Page

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John Mueller of answered a question in StackExchange  recently on localization of content.  He said you should probably localize all the content on the page, including the alternative text for images, i.e. alt tags.
The question was; “Do I have to have my static images have alt / title tags in the language of the content or is this not important (i.e. can my German site have English alt tags)?”
The answer given by John Mueller was; “Alt attributes are essentially to tell users what an image is about, so if you have the rest of your content localized, it would make sense to localize those too.”
Alt tags are seen as text on a page by Google, so mixing it up with different languages potentially can cause confusion.
Forum discussion at StackExchange.

ppc

How much time do you need to spend to make significant improvements to your PPC campaigns? only about 25 minutes a day according to a recent article I found over at searchEngineWatch.  In less than half an hour a day you could save yourself money on wasted Ad campaigns. Here are some tips from that blog to get you started.

 Slash wasteful ad spend

In your AdWords dashboard via the search terms tab, set your date range for the past 30 days, then sort terms by the highest spenders. Do you see any irrelevant or very broad terms that are spending tons of dough? If so, negate those. We audited a PPC account once that was spending $1,000 a day on broad ‘jeans’ themed keywords, and it had a terrible conversion rate, as you might imagine. Search terms coming in included many instances of jeans. So we negated the exact match for ‘jeans’ but let the long-tail keywords like ‘women’s black skinny jeans’ still work their magic – and voila! Instant budget saver.

Audit conversions

This one is especially important for inherited PPC accounts. First, go to the tools tab of your AdWords dashboard, then go to the webpages link to view website pages that are reporting conversions. As part of your PPC revamp strategy, you’re going to want to follow the money, and that means first understanding if the conversion tracking is set up correctly on those pages.(Note: getting this right can turn into a big task quickly, but this five-minute version is simply for verification, then you can fix as needed) One account we inherited was showing a ton of conversions, but the conversion tracking setup was incorrect in that it was tracking visits to the home page versus tracking conversions on thank-you pages and/or checkout confirmation pages.

Stop non-performers

In the next five minutes, pause the poorly performing campaigns, ad groups or keywords. First, start at the campaign level and set your date range for 30 days, then sort by the highest cost per acquisition. You might see the highest CPA campaign is, say, $1,000, and from there, you’d start investigating. Dig deeper by clicking into the campaign and seeing if it’s a runaway ad group causing the problem, and within that ad group, it may be just a few keywords that are the culprit. Make sure you have all the information before you pause anything; it could be a higher priced item causing the higher CPA, which would make sense. Then, at your discretion, start pausing those high CPAs, and start making a plan to optimize.

 

You can find more tips and check out the full blog post over at SearchEngineWatch

 

7 go to places for blogging inspiration

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It’s not always easy to come up with a content idea that will lead to an interesting post, especially when there’s  lack of inspiration.

In order to  feel inspired for your next post, it is helpful to get organised  and create a list of resources that will help you find an idea for your next post. Here are 7 to get you started.

Pinterest boards

Pinterest is all about organisation and curation and that’s what makes it great when looking for your next idea. Whether it’s a group board on your favourite topics  or a custom made board from you to collect interesting articles, Pinterest is useful for content discovery.

Pulse by LinkedIn

LinkedIn’s own publishing platform, Pulse, attracts many influencers posting about several different topics and of course, everyone can be part of it.

There’s an impressive quantity of great content, which could educate you on a topic, inspire you to write about it.

Trends

Google offers  interesting insights on the most popular topics, but it also allows you to compare up to five search terms and analyse their popularity.

Buzzsumo

Buzzsumo is a very powerful platform for content analysis, you can the free version to find the most shared topics in many categories, or even a few of the most popular topics from a site of your choice. You can even use its plugin for your browser and analyse the performance of your own posts on social media.

Ruzzit

Ruzzit compiles the most shared content on the web and it’s very useful because you can divide the content depending on its type, videos, images, or articles.

Reddit

Reddit won’t disappoint you with content discovery, provided that you’re willing to search for all the right sub-categories until you feel inspired enough to write.

Digg

Digg will help you find websites with the content you want. You can also use StumbleUpon and Delicious.

 

 

Marketing Tips for Social Media

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When it comes to social media marketing, doing proper research is vital. There is no point wasting precious time on social media if it does not produce any reward like more traffic or brand recognition. There are social media strategies you probably haven’t considered  that will make you much more effective on social media platforms. Here are some tips to help you achieve greater results, courtesy of the team at SearchEnginePeople:

Demographics

Analyzing and testing your blog’s demographics is critical to determining with platforms you should invest your time on. You have to know your audience and be certain that the social media site you use has a high number of individuals you wish to target with your advertising campaign. For example, Pinterest has a large percentage of female members. If you specialize in men’s products, advertising on Pinterest may not be ideal.

However, if you are insistent on leveraging Pinterest, then publishing Pins that angle your product as something women can buy for the men in their lives might increase interaction and sharing. The demographics of the most popular social media websites should be known before starting any advertising campaign online.

Timing

Good timing is everything in life, and this has become especially true for social media. As social websites have matured, dozens of research studies have been conducted to better understand this powerful traffic source.

For example, companies now know which days and times people are more active. For Twitter, we learned that a few hashtags is ideal; a dozen is overkill. For Pinterest, case studies show that users increase in the late hours of the evening, meaning B2C brands can post during the day on Twitter and LinkedIn, update Facebook after work hours, and finish the day with Pins.

Ultimately, all this data means bloggers should know the best times to post on social media to reach as wide an audience as possible. If you don’t know when these websites are at their busiest, your social media activities could be a waste of time. This time could be better spent working on some other aspects of your business, such as actuallymaking money.

Targeting Specific Groups

A lot of time and effort can be wasted focusing on social media tasks that don’t engage with your target audience. Becoming more specific and locating social media users who are interested in what you have to offer avoids a lot of this wasted time and effort. It also increases your conversion rates because you’re interacting with less people, but those people are more interested in what you have to offer.

This tactic really requires a brand to hone in on the ideal consumer. For example, when I used to run a torrent/file-sharing website, a majority of our users would visit the site to download movies for free. While some of my team members wanted to try and build an affiliate relationship with Netflix or Amazon, it was obvious that visitors who want free stuff are not interested in paying for a streaming subscription. Instead, we focused on giveaways, coupons, and other products or services offering ways to get stuff for free or at a discounted rate.

 

You can get more tips on marketing for social media and check out the full blog over at SearchEnginePeople

7 guides to great blogging

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Writing a blog is not easy. At least writing a good blog is not. Coming up with original ideas and fresh content can be tough especially if you blog in a small niche subject. and with over a billion blogs on the internet right now it is not difficult to see why. However, if you have the passion, time, and effort to make something of value, the world of blogging and content creation has a lot to offer. And there is plenty of good tips and advice out there for both the beginning blogger and even the pro’s. Here are some of the best places to get started:

50 Can’t-Fail Techniques for Finding Great Blog Topics

How to Make Money Blogging: A Quick Guide for 2016

34 Experts Reveal 3 Best Blog Monetization Tips

What to Do When “All of the Good Ideas are Already Taken”—Tips to Help You Pick a Niche

11 Things I Wish I Knew Before I Started My First Blog

Passion or Profit? How to Choose (or Reassess) Your Blog’s Niche

25 Ways to Grow Your Social Media Presence

With all of these resources availiable, you can take a step back from your blog and see where you might be going wrong or what you’re getting right. Either waythe resources and guides above will help you get on the right path for success.