Google AdWords Redesign

March 30, 2016

Yesterday, via their AdWords blog announced they are beginning a major redesign of the AdWords platform.  This update will take place over the next two years, being completed in 2017. Google offered a little insight into what the actual changes might be. Below is a picture of what the new adwords may look like from their blog:

2016-03-30 09_34_31-Inside AdWords_ Redesigning AdWords for marketing in a mobile-first world

According to their blog, Adwords will focus more on businesses, and creating a more user-friendly platform by making it easier to manage campaigns. Here is a quote from the post:

“At the end of the day, you need simple yet powerful tools that help you do more in less time. You should be able to complete your most important tasks, like managing ad extensions and building reports, all in one place. With less clutter and more intuitive workflows, you can quickly make the changes that move your business forward.”

So When will these changes take place? In the next two years according to Google:

“Through 2016 and into 2017, we’ll continue to build out this new AdWords experience, and invite advertisers along the way to try it out and provide feedback. Invites will be sent based on a number of factors, therefore not all advertisers will be able to test the new experience right away.”

We are looking forward to seeing what the new changes will be like.

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