Google integrates Panda into the core ranking algorithm | SEW

January 18, 2016

‘s algorithm gets integrated into the core ranking signals over at Google.

Panda is an algorithm that’s applied to sites overall and has become one of our core ranking signals. It measures the quality of a site, which you can read more about in our guidelines. Panda allows Google to take quality into account and adjust ranking accordingly.

John Mueller said in a Google Hangout yesterday at the 28 minute mark that the Panda scores assigned to a site (yes, it is a site wide score) is still not done in real time and not done as part of the core algorithm run. So even with Panda being part of the core algorithm, it doesn’t mean Panda sites will see recovery when a core algorithm is confirmed to have been run by Google.

As part of the core algorithm, you probably wouldn’t see those kind of updates happening.  That’s something that’s just kind of rolling, rolling right along, so it’s not so much like in the past where you’d see on this date, this actually changed, and we, we updated that. So that’s something kind of something as a more rolling algorithm you wouldn’t really see the individual cut dates of specific parts of the data.




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