Google Latest updates

March 14, 2016

2016-02-10 09_54_37-Google Says Outbound Links Are Not A Ranking Factor

has removed PageRank from public view

If you’ve been using a PageRank tool in your browser You will need to find an alternative.

As confirmed by Google’s Webmaster Trends Analyst John Mueller, Google is removing PageRank from its Toolbar.

PageRank will still be used internally by Google, but as trends continue towards machine learning and user experience, it’s questionable for how long this particular ranking factor, that hasn’t been updated for years, will even be a thing.

We would recommend something that measures a sites Authority and trust as a replacement like this extention from Majestic for  Google Chrome and for Firefox

Early results of Google killing Right Hand Side Ads

Kenshoo has published new research revealing some early results from Google’s recent removal of Right Hand Side Ads.

Here’s what happened in the first weeks trial

  • A one penny (or roughly 1%) decrease in CPC
  • Average position improved by 0.2, moving ads closer to the top of the page on average
  • Click-through rate (CTR) increased by one tenth of a percent, which represents a 7% increase over the previous week
  • Week-over-week changes to click and spend volume were ultimately within normal weekly variance, with a small increase in clicks and a smaller increase in spending due to the drop in average CPC

Google is migrating its blogs

John Mueller from Google announced that, “Google is moving its blogs to a new domain to help people recognize when they’re reading an official blog from Google.”

This means all the official Google blogs will be moving from blogspot.com to googleblog.com.

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