When it comes to social media marketing, doing proper research is vital. There is no point wasting precious time on social media if it does not produce any reward like more traffic or brand recognition. There are social media strategies you probably haven’t considered that will make you much more effective on social media platforms. Here are some tips to help you achieve greater results, courtesy of the team at SearchEnginePeople:
Analyzing and testing your blog’s demographics is critical to determining with platforms you should invest your time on. You have to know your audience and be certain that the social media site you use has a high number of individuals you wish to target with your advertising campaign. For example, Pinterest has a large percentage of female members. If you specialize in men’s products, advertising on Pinterest may not be ideal.
However, if you are insistent on leveraging Pinterest, then publishing Pins that angle your product as something women can buy for the men in their lives might increase interaction and sharing. The demographics of the most popular social media websites should be known before starting any advertising campaign online.
Good timing is everything in life, and this has become especially true for social media. As social websites have matured, dozens of research studies have been conducted to better understand this powerful traffic source.
For example, companies now know which days and times people are more active. For Twitter, we learned that a few hashtags is ideal; a dozen is overkill. For Pinterest, case studies show that users increase in the late hours of the evening, meaning B2C brands can post during the day on Twitter and LinkedIn, update Facebook after work hours, and finish the day with Pins.
Ultimately, all this data means bloggers should know the best times to post on social media to reach as wide an audience as possible. If you don’t know when these websites are at their busiest, your social media activities could be a waste of time. This time could be better spent working on some other aspects of your business, such as actuallymaking money.
Targeting Specific Groups
A lot of time and effort can be wasted focusing on social media tasks that don’t engage with your target audience. Becoming more specific and locating social media users who are interested in what you have to offer avoids a lot of this wasted time and effort. It also increases your conversion rates because you’re interacting with less people, but those people are more interested in what you have to offer.
This tactic really requires a brand to hone in on the ideal consumer. For example, when I used to run a torrent/file-sharing website, a majority of our users would visit the site to download movies for free. While some of my team members wanted to try and build an affiliate relationship with Netflix or Amazon, it was obvious that visitors who want free stuff are not interested in paying for a streaming subscription. Instead, we focused on giveaways, coupons, and other products or services offering ways to get stuff for free or at a discounted rate.