Pinterest is often missed out in social media #SEO campaigns. Millions of websites that have Facebook and Twitter accounts do not have an active pinterest campaign. That means you have a chance to get ahead of the competition by starting your own campaign. But how do you get started? Here are a few tips to help that I found on a recent post over at SearchEnginePeople.
Repin existing Content
To start with, remember that there’s no shame in recycling! Spend a couple minutes each day running keyword searches for your industry or your niche. You’re going to turn up a treasure trove of cool stuff that will fit right in with your brands identity.The point in doing this is threefold. First, the most successful Pinners are prolific. They’re always looking for cool stuff to share, and doing so makes their page feel fresh, active and relevant. Second, it demonstrates you’re a thought leader in your industry since you’re taking a regular look at everything else that’s out there.Finally, you’re going to be exposing yourself to a whole bunch of inspiration. Who knows how this will positively impact your company or your products!
No matter how well you budget your pinning time throughout the week, there’s always that pesky weekend to take into account. The Internet doesn’t shut down on Saturday and Sunday, after all, so you want to make sure your feed doesn’t go silent while the rest of the world has their heads buried in their smartphones and tablets.That’s where scheduled pins come in handy. Check out services like Buffer, Tailwind and Viralwoot to get started automating your weekend pinning. In fact, you can automate many of your social media accounts this way. Try preparing batches of pins, tweets and statuses throughout the week so they’re ready to go live over the weekend. You can also schedule them for times during the week when you wont be around to pin.Speaking of which, if you have a smartphone, you can install the Pinterest app and easily spend a few minutes pinning whenever you have downtime. Sure, it is technically outside of your ten minutes a day, but who doesn’t have a little downtime in their day? It’s sure more productive than getting a few rounds of Angry Birds in. That’s part of how I grew my own audience of several thousand followers on Pinterest!
Finally, it pays to remember that all of this is for naught if you’re not following-up with the nitty-gritty of analytics. How is your content performing? What’s working, and what isn’t?Thankfully, Pinterest makes this wonderfully easy with Pinterest Analytics. Naturally, there are also a bunch of quality third-party services if you want to get even more bang for your buck. The point is, turning your Pinterest activities into repeatable and scalable habits is only half the battle.Commit a few minutes out of your budgeted 10 to study your analytics dashboard from the previous day. Make note of your top performers along with the pins that fell a bit flat. there’s a wealth of knowledge Here’s at your fingertips, including individual pin performance, repins and impressions. The best part is you don’t have to spend a bunch of time on this. Over time, you’ll get better and better at spotting trends and learning which approaches work the best.By finding out what your followers like and what they don’t, taking part in group boards, tailoring your approach to your followers particular interests and demonstrating your brand is social by nature, you’ll find your voice as a marketer and as a pinner. that’s probably worth a few minutes out of your daily routine.