Page load time is a customer service must do. Getting good load times will give website owners a substantial edge over competition. Why? According to Kissmetrics, the average e-commerce website takes 6.5 seconds to load – and a 1-second delay equates to a 7% drop in conversions. So are e-commerce sites are getting faster to deal with this issue? Apparently not, They’re slowing down, by 23% a year. This opens up a great opportunity for quick minded website owners take the lead. Amazon found out that it increased revenue by 1% for every 100 milliseconds of improvement.
How can you accelerate load speeds?
Start with static caching. If your site uses dynamic languages like PHP, they can add to lag times. Turn dynamic pages static and web servers will just serve them up without processing, speeding up load times.
And don’t forget about images. While most people realizes the advantage of smaller file sizes, specifying images height and width are often overlooked. When you visit a URL, the browser downloads all the data on the page and begins rendering it together. If image sizes haven’t been specified, the browser has no idea how large they’re going to be until after they’ve fully downloaded. This delay forces the browser to “repaint” the layout.
Finally, if you have a big, content-rich site, try using multiple servers so your content is loading several items at a time.