Super useful PPC tools you need to try this year

February 11, 2016

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Here are some of the best of 2016 to try out. They are my favorite pics from a list of 29 tools compiled by Search Engine Watch earlier this week.

AdWords Editor

If you regularly work on large campaigns or campaigns across multiple accounts in AdWords, then you need AdWords Editor. It has almost everything you need for bulk edits and optimizations. Although it looks similar to the AdWords you’re used to online, the desktop version is probably about three to five times faster. Essential!


At the U.S. Search Awards, Optmyzr won for having the “Best PPC Management Software” and for good reason. Optmyzr offers a variety of tools (optimization suggestions, data visualizations, advanced reporting, and scripts) to help you manage AdWords and Bing Ads campaigns. Plans start at $116 a month, and you can try it out for free for 14 days.


AdEspresso is a great tool for Facebook advertisers to create, optimize, and analyze campaigns. You can check it out for free with a 14-day trial; monthly pricing starts at $49.


 Twilio is a great option for call tracking and analytics. You can cheaply and easily buy phone numbers (local or toll free) and record phone calls to those numbers. Pricing is on a pay-as-you-go basis.


BuzzSumo is all kinds of awesome. It shows you the most shared content. Catchy article headlines (the type that get tons of shares and ) will also make catchy PPC ad headlines! BuzzSumo plans start at $99 per month.


Canva is another tool that you can use to easily create striking display ads with their drag-and-drop interface. Upload your own assets to work with (for free), or pay a small fee to use images from their library.



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