Twitter’s new Ad groups tool

April 21, 2016

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Twitter have released a new advertising tool to help you target the right audience.

According to Twitter:

“Ad groups introduce a new level in our campaign hierarchy: one campaign can have many ad groups, and an ad group can have many targeting criteria and creatives. This level of granular control helps advertisers improve how they measure results, set promotion schedules, test different audiences, and identify which Tweets work best.”

Here are some of the features:

Geo-location targeting

International brands can create many different campaigns worldwide.   Geo-location targeting, either by country, state, or code, allows them to focus on each group of people with the right message.

Gender Targeting

Not every campaign is suitable both for men and women. The gender targeting option ensures that advertisers receive the desired engagement from every campaign.

Device targeting

An app wanting to reach an  audience cannot create an ad focusing both on iOS and Android users with the same link.  Device targeting can significantly increase the effectiveness of the campaign.

Language Targeting

Would you like to see an ad in a language that you don’t understand? avoid alienating your customers with this option

Keyword targeting

A brand trying to increase engagement can significantly benefit from targeting by keywords, use this option to improve sales

Television Targeting

Twitter users love watching their favourite shows and this can turn out into a very effective segmentation when creating a campaign that is relevant to a popular TV show or even a TV network.

Follower targeting

This targeting option is very useful for brands that try to focus on specific people and follow the ones that are similar to their target audience. This option provides an easy a fast way to spot the people that are more relevant for each campaign.

Interest category targeting

The users’ interests is very useful, as it provides brands a good understanding of what people like in order to deliver the most relevant campaigns to them.

For example, Domino’s targeted people interested in soccer, pop and comedy, proving that sometimes you need a broader perspective to spot your most relevant audience.

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