Use Content to Drive Results

March 29, 2016

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In a recent blog from SearchEngineJournal I found some new and interesting ways to use your content to drive your marketing results to new levels. Here are some of my favorite methods from that article

Reach Customers on a Personal Level With Audio

Lots of people listen to podcasts.  According to Maximize Social Business, an estimated 46 million Americans over the age of 12 listen to podcasts on a monthly basis. It’s one of the most popular types of audio content out there. Lots of people feel a connexion feel a with the podcaster. Think about it: Who do you normally go to the gym with or take a road trip with? A friend. Investing in content that creates this same feeling might be just the thing you need to build a deeper connection.

Use Video Replies to Deeply Connect 1-on-1

It’s a simple tactic that takes just a few seconds of extra effort. Instead of responding to @mentions in a standard text tweet, use Twitter’s video feature. This is a great way to drive engagement and get your feet wet with video content at the same time.

Expand Your Brand as a Podcast Guest

Pitch your message to podcast owners and try to land spots as a guest. Remember, most podcasters rely on interviews to keep their show going. When you land an interview, go above and beyond for the show’s audience. I like to create a small exclusive giveaway to offer the listeners. Throw up a nice landing page for the giveaway and use it as an opportunity to build your email list.

Display Unique Messages Based on Behavior

You’ll be amazed by the results you can generate with a bit of dynamic content.  Display unique messages based on data like location, behavior, and acquisition source. There is plenty of software available to help you with this process. Get  setup, create your content variations and enjoy the increased impact that it brings.


You can get more marketing tips and check out the full blog over at SearchEngineJournal

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