Analyzing your competitors can be very useful to your #SEO efforts.
You can find out what keywords they are competing for, Take a look at their #backlinks with a tool such as Majestic SEO to find out where they are getting their #links from, and see what sort of content they are posting. But how do you know exactly who your competitors are?
You can of course enter your keywords into a search engine like #Google and see who comes top of the page, but the more keywords you add, the more your list grows.
Most of the time, at least for popular keywords, the companies at the top of the SERP’s you cannot compete with anaway. You are never going to compete with amazon.com for the keyword online shopping or black friday deals e.t.c.
But there is a quick and easy way to find competitors who are near to you in terms of size and internet authority. Linkedin.
you can simply use the “people also viewed” box provided on your linked in page.
This is a quick and easy way to find some of your closest competitors. Now you get to work finding out all their SEO secrets!